Alex Mahon

Group President

Alex joined Shine Group in 2006 and is now President of the Shine Group. Alex has been alongside Elisabeth in driving the growth of the Group with the acquisition of Kudos, Dragonfly, Princess and Reveille and she oversees all of the Group companies worldwide.

Prior to joining Shine Group, she was Chief Operational Officer of talkback THAMES with responsibility for all commercial and operational aspects of the company. Before that, Alex was Director of Commercial Development and Strategy at FreemantleMedia working on company strategy, mergers and acquisition and joint ventures. This work included purchasing production companies worldwide including significant operations in Australia, Japan and Germany. She began her TV career with RTL Group based in Luxemburg looking after both content and broadcasting operations Europe wide.

She has a Physics PhD and was a Medical Physicist in a cancer hospital before becoming a management consultant and then launching internet based retail businesses. Alex sits on the Board of Directors of the Edinburgh TV Festival as well as on the Board of the Indie Training Fund.